Privacy

Last updated 6 November 2026

We never ask for your name or your email. We do keep what you write, so please leave out names and anything that could identify you or someone else.

Who is responsible

The Mood Board is a project by Onda Studio, run by Subvisual Lda, the data controller.

What happens while you type

When you pause, your text is sent to a language model on Cloudflare to read its tone. This happens before you press Submit. If you never submit, we don’t keep the text, only a record of the request: a code derived from your IP address and the time.

Your draft stays in your browser tab until you close it or submit. We don’t set cookies or use analytics.

What we store when you submit

• Your message, including the words of a “Poster only” message.
• The poster’s settings and a small image of it.
• The emotions read in your message.
• The rhythm of your typing: pauses, erasures and the time between words, so the poster can be drawn again exactly the same.
• The poster’s number and the date and time it was made.
• A code derived from your IP address, used to limit abuse. Our database doesn’t keep the IP address itself.

The PDF and the Instagram image are made in your browser. We don’t store them.

What other people see

• Words and poster. Your message and poster appear on the board, with no name. The visual code is the same for everyone, so anyone who knows it can read the poster.
• Poster only. Only the poster appears, and its letters swap shapes under a rule made for that message, so it can’t be read with the code. The length of the words still shows.

Every poster, in both cases, is placed on the board by its emotions, and those emotions are shown.

Why we use this data

• To make and show the poster you asked for.
• To protect the board from abuse and automated posting, which is our legitimate interest.

Who handles it for us

• Cloudflare reads the tone, hosts the database and runs the anti-bot check (Turnstile), which looks at your IP address and browser.
• Netlify hosts the site and the poster images, and handles every request to it.

Both are US companies, so data may be processed outside the European Union, under the safeguards in their data protection terms.

How long we keep it

Posters, messages and the data that goes with them stay for as long as the board exists, unless you ask us to delete them. The codes derived from IP addresses are kept for the same time.

Your rights

You can ask to access, correct, delete or receive your data, to restrict its use, or to object to it. Write to hello@ondastudio.co. Because posters carry no name, please tell us the poster’s number, shown at the bottom of its PDF or image, or the message and roughly when you made it.

You can also complain to the Portuguese data protection authority, the CNPD.